After a few years making brand decisions at the speed of their rocket-fast growth, it was time for Bachan’s to reflect and refocus. Nomscape was brought on to craft a brand strategy that highlighted the values, passion and spirit that got founder Justin Gill into the business in the first place.
The goal: deepen the bonds with their most passionate fans while spreading the word to a large part of the country who hadn’t tasted the magic in the squeezy bottle (yet). The resulting strategy led to a new brand book cementing the company’s values and documenting a playful, heartfelt tone of voice and charming visual language…all opening the door to new products and innovation that continue to excite eaters across the nation.
Brand Positioning + Consumer Strategy
Team Bachan’s:
Founder: Justin Gill
Marketing: Janet Lee
Creative: Tim O’MalleyCopy: Erin Beth Bosik
Design: Stout
2. Bachan’s Hella Hot
3. Family First
4-7. Brand Tone & Style